Companies today are faced with an opportunity to transform their Web sites from collections of static, text-based information into dynamic business tools. Database-driven pages offer some advanced capabilities, such as publishing data from corporate databases into Web pages and customizing a visitor's view of a site around their individual needs and preferences. A new generation of Web-based buying and selling tools is emerging, that will enable any industry to develop valuable new forms of one-on-one interaction with customers and suppliers.

One of the most common types of dynamic web pages is the database driven type. This means that you have a web page that grabs information from a database (the web page is connected to the database by programming,) and inserts that information into the web page each time it is loaded.

If the information stored in the database changes, the web page connected to the database will also change accordingly (and automatically,) without human intervention. 

This is commonly seen on online banking sites where you can log in (by entering your user name and password) and check out your bank account balance. Your bank account information is stored in a database and has been connected to the web page with programming thus enabling you to see your banking information.